Olympics Contingency – Part 2: Social Media

Part 1 of this blog looked at the risks associated with hospitality during the Olympics, but social media is another, extremely important consideration companies need to take on board.

It is likely that employees’ use of social media and their personal internet use will increase partly through a desire to follow events and partly to keep up to date with travel issues affecting the journey home.  Employers may want to review their social media policies, look at a central intranet portal for travel news and possibly relax elements of their policy for the period of the games. 

In addition it may be a good time to remind employees of the special restrictions which exist during the Olympics on advertising and of the need to have transparency on Twitter and Facebook when talking about your products or services.  In the UK, as in the US, the regulators are investigating companies whose employees used social media to plug their products without disclosing their relationship with the company.

To read more on contingency plans needed for the Olympics, see the complete version of this article here, or keep an eye out for part 3 which looks at the implications of home working during the Olympics.

www.DuaneMorris.com